Abstract
This paper focuses on the frame violations that were created as sense-makers viewed a Canadian war documentary, The Valour and the Horror. The film series aggressively challenged conventional wisdom, and resulted in a fierce battle played out publicly in a Senate Subcommittee investigation as parliamentarians, veterans, historians, journalists and film-makers clashed over whose version of the truth would prevail. We argue that controversy erupts due to frame violations, and that it unfolds in a predictable manner. The article analyses both the content of the documentary, and describes the unfolding controversy. We found that different types of frame violations resulted in different consequences, but that generally, broad revisions of conventional and deeply held frames resulted in attacks on the person who created the violations, while lesser violations elicited an attempt to tamper with the product.
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