Abstract
Abstract This paper reports the findings of recent research on party and media influences on the development of news agendas. In the 1987 election campaign, the government parties came out as clear winners in the struggle over the media agenda. They succeeded in placing their issues on the media agenda by leading a particularly media‐adequate election campaign with the media events timed and staged in such a manner that they were continuously present on television with their parties’ activities and statements. The commercialization of the German broadcasting system did not lead to the commercialization of campaign coverage following the American pattern in the 1987 election campaign. The portrayal of the election campaign in the news remained very much issue‐driven in the PBS as well as in the new private channels. But, in contrast to the PBS channels, the private stations did not follow the party agendas.
Published Version
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