Who's Really Converging Anyway: A Survey of Broadcast and Print Journalism Student and Faculty Attitudes on Cross-Platform Journalism Education

Abstract

This study uses self categorization theory to explore whether convergence is perceived as more pertinent to print than broadcast education. The findings suggest that print-focused students and faculty embrace the web more than broadcast students and faculty. The research also suggests that print-oriented students and faculty adopt a more converged attitude and value convergence skills more than their broadcast counterparts. Participants identifying as broadcasters appear to adopt an attitude of superiority regarding their own medium and are less inclined toward convergence in general. This study also shows that broadcast education is not reflecting the profession's emphasis on integration.