Abstract

The authors study two characteristics found to be associated with reduced financial advisor misconduct: gender and professional designations. Their findings suggest that consumer guidelines are helpful in avoiding adverse advisor experiences. These guidelines can be especially valuable given the advisory market’s absence of clear, uniform standards to assess financial advisory professionals. The authors find that female advisors are statistically less likely to engage in misconduct. In addition, they find that female advisors with a Certified Financial Planner (CFP) or Chartered Financial Consultant (ChFC) designation are less likely to exhibit disclosed misconduct as compared to male and female advisors who have at least one of the CFP, ChFC, or Chartered Financial Analyst designations. Their findings offer another powerful reason why attracting women to the industry is important and why advanced financial planning training may improve consumer outcomes.

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