Abstract
In the traditional industrial organization literature market structure is an exogenous variable. However, sometimes market structure is a matter of choice. Firms can choose to operate as monopolists, but only if they pay for this right. When market structure is chosen a natural question is, “What types of firms will pay the price to operate as monopolists, and how will they differ from their competitive counterparts?” This paper develops a model which addresses this question and arrives at results that are novel when compared to the results of the traditional structure‐conduct‐performance paradigm.
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