Who are they? Identities in the Norwegian radiographer profession as presented in the Norwegian printed press

Abstract

PurposeTo explore how Norwegian radiographers are portrayed in written press. MethodTextual discourse analysis, following a multiple step strategy, combining both a quantitative and a qualitative approach. 189 newspaper articles were included. The articles were registered and subject fields were inductively categorized. Each subject field was analysed regarding the field's role as an agent of influence on public perception of radiographers. ResultsOn average, less than one article a year concerning radiography profession is published in Norwegian newspapers. A majority are published in newspapers with small circulation figures, often reporting on resources in the local health services where radiographers are involved. Mostly radiographers are placed in the articles' background playing supporting roles, frequently mentioned in the cutline as an operator of a new medical technology. There is a heavy emphasis on the technology, leaving the specialized expertise and radiography knowledge out. This focus persist in the instances where radiographers play a main role in the texts. When patient stories are told, positive value-laden words are used to describe the radiographer and both the technical and the patient-care aspects of being a radiographer are noticeable. ConclusionNorwegian radiographers typically appear, in glimpses, as anonymous allied health technicians in local reports on new diagnostic equipment or resource utilization. The professional qualities and decisive skills required to handle sophisticated diagnostic equipment and continuity of patient care are underestimated. A more-nuanced media coverage might give radiographers a strengthened identity as important health-care service contributors.