Who are the plotters behind the pandemic? Comparing Covid-19 conspiracy theories in Google search results across five key target countries of Russia’s foreign communication

Abstract

ABSTRACT This article advances extant research that has audited search algorithms for misinformation in four respects. Firstly, this is the first misinformation audit not to implement a national but a cross-national research design. Secondly, it retrieves results not in response to the most popular query terms. Instead, it theorizes two semantic dimensions of search terms and illustrates how they impact the number of misinformative results returned. Furthermore, the analysis not only captures the mere presence of misinformative content but in addition whether the source websites are affiliated with a key misinformation actor (Russia’s ruling elites) and whom the conspiracy narratives cast as the malicious plotters. Empirically, the audit compares Covid-19 conspiracy theories in Google search results across 5 key target countries of Russia’s foreign communication (Belarus, Estonia, Germany, Ukraine, and the US) and Russia as of November 2020 (N = 5280 search results). It finds that, across all countries, primarily content published by mass media organizations rendered conspiracy theories visible in search results. Conspiratorial content published on websites affiliated with Russia’s ruling elites was retrieved in the Belarusian, German and Russian contexts. Across all countries, the majority of conspiracy narratives suspected plotters from China. Malicious actors from the US were insinuated exclusively by sources affiliated with Russia’s elites. Overall, conspiracy narratives did not primarily deepen divides within but between national communities, since – across all countries – only plotters from beyond the national borders were blamed. To conclude, the article discusses methodological advice and promising paths of research for future cross-national search engine audits.