Abstract
This chapter focuses on the development of suburbia and white-collar work, incorporating Betty Friedan's The Feminine Mystique, David Riesman's The Lonely Crowd, as well as William Whyte's The Organization Man. The episodes, “A Stop at Willoughby” and “The After Hours,” dramatize the stresses of commuting, expenses of suburban living, the detriments of trying to live too comfortably and isolated, and the ways in which department store work dehumanizes and objectifies employees. An analysis of contemporary women's magazines and advertising is provided along with C. Wright Mills' scathing critique of retail work in White Collar.
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