Abstract
An experiment was conducted to examine consumer response to black models displayed in promotional material. The study extends prior research on the effects of black models by determining (1) the sales response of white consumers in the Deep South to black models and (2) the sales response of black consumers to black models.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
