Abstract
Overview: Current innovation orientation (IO) literature focuses on how IO improves performance in select countries and industries. This global study of small and medium enterprises (SMEs) adds depth to current research because it explores how innovative methodologies and technologies impact the relationship between IO and performance. Our results from 437 companies show that IO enhances firm performance, but only some of the innovative methodologies and technologies explored (crowdsourcing, open innovation, innovation management software, scientific discovery, and prototypes) enhance firm performance. Our research empirically validates which methodologies and technologies improve performance and provides managerial considerations for business leaders seeking to enhance competitiveness and improve performance.
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