Abstract
Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society.
Highlights
Agritourism in developing economies has been receiving increasing attention, it is still in its development phase [1,2,3]
The value of the probability of strategic success (PSS) is over 0.5, which suggests that the PSS of agritourism is high in Phikuri village
After understanding the potential that a village has for agritourism development, we use the SWOT
Summary
Agritourism in developing economies has been receiving increasing attention, it is still in its development phase [1,2,3]. A sustainable agritourism development process requires investigating the agritourism potential, exploring development approaches and strategies, and assessing human resources. The word “strategy” refers to the broad collection of decisions, rules, and procedures required to implement a specific project [4]. Agritourism development strategies refer to the guidelines used to establish sustainable agritourism in an agrarian village. Due to the scarcity of literature on the subject, especially the scarcity of studies focused on developing economies, it is difficult to find agritourism development guidelines for agrarian villages. It is difficult to determine which human resources are suitable in this context
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