Which factors are influencing good digital education? Analysis on ecancer programs from major international congresses.

Abstract

10501 Background: Factors limit the opportunities for healthcare professionals to attendinternational conferences including lack of financial support or time. Digital education from Independent Medical Education providers is therefore an important source of education for clinicians. One such provider is the ecancer Global Foundation (ecancer), an educational charity who publish ecancer.org. A landmark ecancer activity is sharing developments from conferences with video interviews of experts discussing the key data. Methods: We aim to get a deeper understanding of the factors that influence viewer satisfaction with these resources including whether industry support (through un-restricted educational grants) had a significant impact. Viewer satisfaction is measured using 3 metrics: 1. Viewer feedback; 2. Number of views; 3. Average viewing time. The analysis is based on programs from ASCO GU 2018, ASCO 2018 andESMO 2018 covering prostate and lung cancer education including unsupported as well as industry supported programs by Janssen, and two other pharma companies through unrestricted educational grants. Results: 68 videos were analysed with 95,249 views. This included 4 Expert to Expert Interviews, 4 Expert Panel Discussions and 60 To Camera Interviews. Of the 68 videos, 24 were supported by industry and all were peer-reviewed. Viewer feedback includes Net Promotor Score and a measure of likely impact on clinical practice as a result of watching the video. Conclusions: Expert to Expert and Expert Panel formats achieve higher viewer satisfaction than To Camera Interviews. Viewer satisfaction scores are very similar for industry supported vs non-industry supported content. These findings seem to suggest that the format of the educational video is a more important factor than whether it is supported by industry when impacting viewer satisfaction.[Table: see text]