Abstract
Abstract The widespread panic associated with media exposure is a serious challenge to worldwide governments in the prevention and control of the COVID-19 pandemic. Therefore, alleviating negative social emotions, particularly panic, is an urgent issue for the state media. By using the comments of a Weibo post from The Central Committee of the Chinese Communist Youth League, drawing on the notion of extrinsic emotion regulation, this paper conducts a detailed analysis of negative emotions regulation through discourse strategies by the Chinese state media and their effects in the context of COVID-19. The results demonstrate that, by exploiting language strategies, the state media can arouse positive emotions amongst users, thus distract the public from experiencing negative emotions. In addition, the state media participate in online interactions, thereby creating positive public emotional spaces. This study indicates that digital platforms like Weibo, occasionally equipped with emotionalized narrative, are of significant value in the regulation of negative emotions in public crisis contexts.
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