Abstract
In today's world, technology and business professionals have to collaborate to create success in the marketplace for their organizations. Gone are the days when the technology department of an organization creates new products and throws them over the fence for sales and marketing to sell. Today, engineers, salespeople, and marketers are in a cross-functional team from the earliest stages of product development. The lifeblood of many technology organizations is creating and launching new products to stay relevant and differentiated from competition in the marketplace. Strong collaboration between technology and marketing professionals is essential to develop successful new products and businesses. Engineers are well placed to take advantage of the above trend. An engineering background combined with good business training provides a unique skill set to market new products and solutions that make a real impact on the world.
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