Abstract

The next frontier for weblogs is here: top business leaders are going online to speak on behalf of their companies. A silly diversion or a major competitive trend?José Esteves, who tracks the blogosphere with a unique passion, says the first lesson from his extensive research is obvious: put blogging on your personal to-do list.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call