Where companies have focused their cost‐control efforts

Abstract

AbstractAs the economy builds momentum after several years of recession, the trick to controlling costs becomes to balance the need for long‐term growth against keeping a rein on costs required to achieve short‐ and medium‐term goals. This balancing act requires a shift from short‐term cost control to a long‐term focus, as this article discusses. © 2003 Wiley Periodicals, Inc.