Abstract
Following costly military defeats political elites usually attempt to persuade their publics that the battlefield outcome was not a shameful defeat but a ‘moral victory’. Yet, only sometimes their public accepts these claims. The paper tries to explain this variation in the domestic publics' perceptions in the cases of non-democratic entities. It is argued that the key variable that determines actors' success in claiming a moral victory is the existence of certain battlefield elements, or at least symbolic military acts/achievements of the defeated actor which can persuade his public that these battlefield elements existed. Propaganda efforts to misrepresent the battlefield facts can play only a secondary role and only under certain conditions.
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