Abstract
Nongovernmental organizations (NGOs) are important communicators in the international arena, but few studies have explored the encounter between Northern NGOs (NNGOs) and Southern NGOs. This study examines how NNGOs build relationships with Chinese NGOs (CNGOs) online and how network positions affect the amount of local media coverage NNGOs receive. This study revealed three major findings: NNGOs occupied a disadvantageous network position; a close connection with CNGOs was crucial for NNGOs to attract media coverage; and NNGOs' and CNGOs' virtual networks demonstrated structural patterns similar to those of their offline networks. This study calls for attention to a mutually beneficial virtual communication structure.
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