“When There Was No Money in It, There Were No Men in It”: Examining Gender Differences in the Evaluation of High Performance Coaches

Abstract

In this Insights paper, we examine the continued decrease in the numbers of female coaches of high-profile sports teams. The decline in number of female coaches of high-profile teams is alarming, especially considering the increase in athletic participation among women. Because of this, it is important to examine possible explanations for this issue as a starting point for action and reform. We first detail several relevant examples of recent hires and firings of high-profile coaches in different countries around the world. Then, we briefly examine the relevant literature on gender representation of those working in sport. Using recent women’s basketball coaching changes in the National Collegiate Athletic Association (NCAA) as a case in point, we aim to demonstrate that the trend of decreasing numbers of female coaches continues. We believe the specific setting of college coaches represents the moral global issue of gender inequity in regards to high-performance coaching settings. Specifically, we argue that a three-pronged conceptual approach—cultural capital, role congruity theory, and homologous reproduction—can provide insights into the hiring practices of female coaches in comparison with their male coaching counterparts.