When the Frame Paints the Picture

Abstract

Alcohol myopia theory and relational framing theory were used to explain how alcohol consumption affects perceptions of sexual scenarios. In a within-subjects design, participants (N = 51) evaluated scenarios that emphasized consensual cues only and scenarios with consensual and nonconsensual sexual behaviors (mixed cues). Participants read both scenario types at three blood alcohol levels (.00, .04, and .08 g/dl). Participants viewed affiliation judgments as significantly more relevant than dominance judgements when evaluating the consensual scenarios, regardless of their level of alcohol consumption. For the mixed cues scenarios, participants did not view either dimension as more relevant when sober; when drinking, they viewed dominance judgments as more relevant. As alcohol consumption increased, women were more likely to report that they would act like the female in both scenario types, whereas men were more likely to act like the male in the consensual scenario only.