Abstract
ABSTRACT The aim of this article is to investigate the impact of Aberdeen Football Club’s proposed relocation from Pittodrie Stadium to the small town of Westhill, seven miles from the city-centre, and to assess the popularity of the proposed move among stakeholders of the club. At the present time, post-lockdown, it appears that the club has abandoned this plan and may move to a new stadium on the seafront near Pittodrie. However, the issues and stakeholder relationships revealed through this case remain worthy of intensive study for what they reveal about the intersection between the corporate world, community organizations, and hardcore supporter bases, and how each works according to a different logic and rhythm as they vie for ascendency. Overall, questionnaire responses from Aberdeen city-centre (Union Square) shoppers were marginally positive (66.90% for); supporters’ club views were overwhelmingly negative (19.80% for); and Westhill shoppers’ views were largely negative (39.60% for).
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