Abstract
As the nation has held itself up to the media mirror ... the image of white America that reflects back looks less and less like the whitebread, Protestant world of Rob and Laura Petrie [from The Dick Van Dyke Show (1961-1966)], and rather more like, well, a big fat Greek wedding. --Matthew Frye Jacobson (71) The theory of semiotic excess proposes that once the ideological hegemonic work has been performed, there is still excess meaning that escapes the control of the dominant and is thus available for the culturally subordinate to use for their own cultural-political interests. --John Fiske (200) Popular American film often oversimplifies the experiences of American ethnics of European heritage. Although Polish Americans, German Americans, or Greek Americans may appear as ethnic characters, their claim to difference is rarely the primary focus. Mainstream cinema deploys various European American identities as tropes to address issues of national belonging, to assert dominant ideals, to allegorize the American Dream, or to discipline ethnicity. It largely refrains from delving into the intricacies of their hyphenated lives. European Americans, Dan Georgakas notes, served as cinematic wallpaper, good for an odd costume, colorful dialog, and quaint habits (36). In this respect, Hollywood reproduces larger social discourses. The narrative of America as a nation of immigrants elevates the acculturated European American as a national icon, endowing this figure with cultural hyper-visibility as it simultaneously contains it through a scripted narrative: hard-working, colorful in its folk dances, authentic in its cuisine, law abiding, family-and community-centered, civic-oriented; a cookie-cutter ethnicity. (1) This combination of heightened public visibility and ideological containment confronts cultural critics with the question of how to proceed with the analysis of European American ethnicities now that they have become an American norm: assimilated yet with cultural affiliations beyond the dominant. What are the critical routes that enable the recovery of these historically distinct yet interrelated identities as a richly textured field? How do we frame their representations in order to advance research that recognizes the multiple facets of these ethnicities while confronting their control by the dominant society? One venue for inquiry presents itself via an unlikely source. The blockbuster My Big Fat Greek Wedding (2002), a film that might be overlooked as a banal illustration of the conventions of romantic comedy, suggests a fresh way to address the issue--from the perspective of popular culture. The film may dismay with its reductive representation of self and other. Its portrayal of immigrants as primitives in our midst reanimates a stock of images common to Hollywood and ethnographic cinema in general: the infantilization, debasement, and exoticization of the other, cast as an aboriginal who embodies a way of life that is bygone in the spectator's culture. In this narration, the immigrant is seen as parochial and frozen in time, belonging to an earlier temporal reality. What is more, the objectified gaze of the camera does not spare practices coded as WASP, but subjects them to merciless mocking. Nevertheless, the film produces varied ways of seeing ethnicity; taking heed of them may move us beyond readily recognized meanings and open up space for alternative interpretations of ethnicity. This paper explores this maze of filmic representations to show how ethnicity is deployed in specific contexts. The emphasis is on the construction of ethnicity in relation to dominant categories such as romantic love, femininity, whiteness, modern anomie, immigrants, and autonomy. For this purpose, the discussion is organized around two major axes. First, it identifies the dominant meanings in the filmic narrative, including the portrayal of the culturally dominant/self and subordinate/immigrant other. …
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