When Prejudice Is Popular: Implications for Discriminatory Behavior

Abstract

AbstractPrejudice and popularity represent two major areas of research. Yet studies have not considered whether prejudiced adolescents actually can be popular. Among 572 high school students (Mage = 15.80 years), the current study tested the association between popularity (based on sociometric peer nominations) and sexual prejudice against gay and lesbian individuals, moderated by gender and perspective taking. As hypothesized, the association was significant for males but not females, and it was significant for adolescents lower on perspective taking but not those higher on perspective taking. Moreover, adolescents who were popular and expressed strong sexual prejudice were more likely to engage in homophobic behavior than prejudiced adolescents who were less popular. Popular adolescents with strong sexual prejudice beliefs may be more prone to use homophobic behavior as a way to maintain their dominant position. Similarly, prejudiced adolescents who are popular may face less pushback for their engagement in homophobic behavior. Continued attention to the connection between sexual prejudice and popularity is important because of the high status, influence, and visibility of popular adolescents.