Abstract
Positive psychology (PP) is concerned with understanding positive human qualities and experiences, optimal functioning, and well-being, with broad applications across the behavioral and social sciences. Past applications of PP in corporate social responsibility (CSR) have been limited. This chapter highlights opportunities that the integration of PP and CSR bring for research and practice. The chapter first introduces the field of PP, acquainting readers with the historical background, aims, and assumptions of the field. Applied to CSR, PP offers organizational scholars an affirmative perspective of the role of business in society, with particular emphasis given to individual and collective human strengths, capabilities, and virtues. We propose Positive CSR, which refers to cross-disciplinary CSR research that integrates PP perspectives, concepts, and theories. To identify emerging trends in Positive CSR, we review prior CSR research that has integrated PP. We conclude by discussing three potential research directions for Positive CSR.
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