Abstract
Drawing upon multiple theories, our research attempted to examine the role of various organizational characteristics that potentially influences distinct strategic choices for management of innovative capacities of firms. We used World Bank data with a sample size of 2206 of Indian manufacturing firms across industries collected from 20 industrial hubs. We examined how various organizational characteristic influences strategic choices and subsequently how these strategic choices affect innovative capacities of the firm. Results indicated that organizational characteristic plays significant role on its strategic choice for innovation. This research contributed to available discourse on market entry strategies, technology transfer arrangements, and innovation management.
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