Abstract
Long before ‘public relations’ and ‘marketing’ became terms commonly employed in librarianship, the Munn-Pitt Report of 1935, Australian libraries: a survey of conditions and suggestions for their improvement1, became big news across the country. This publicity coup did not come about by chance. Evidence is presented that the authors of the report and their allies carefully planned ways to influence those who could improve the state of libraries in Australia. Does this early example of library promotion contain lessons for today's library supporters?
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