Abstract
Our research hypothesized and empirically examined different types of GVC management strategies and the impact of those on the focal firm’s export performance. We collected data from 142 South Korean fashion apparel firms from 2006 to 2016, and conducted panel regression analysis. The two main effects of GVC management strategy – vertical integration and horizontal expansion of value chain – was found to be positively associated with the focal firm’s export performance. We found R&D investment to be negatively associated with the focal firm’s export performance. Results of the impact of two different combinations of strategies on the focal firm’s export performance demonstrated interesting contrast. On the one hand, vertical integration created a strategic trade-off, weakening the positive impact of horizontal expansion of the value chain on export performance. On the other hand, vertical integration created appropriable rents and weakened the negative impact of R&D investment on export performance.
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