Abstract
How family firms innovate has captivated scholars for over a decade. However, an investigation into the benefits of research and development (R&D) for family firm value under differing economic conditions has received little attention in the family firm innovation or R&D literature. This study examines the relationship between R&D intensity and firm value among listed family firms during the economic recession period of 2007–2010 and nonrecessionary periods (referred to as normal periods) in the US between 1995 and 2013. Based on behavioral agency theory, we evaluate the moderating effects of investments in inward‐looking and outward‐looking corporate social responsibility (CSR) initiatives on this relationship. We hypothesize that R&D intensity is negatively related to family firm value during a recession period, but outward‐looking CSR positively moderates the relationship between the two. The opposite is hypothesized during normal periods. The results support the assertions that outward‐looking CSR can ease the negative impact brought about by R&D intensity on firm value during a recession period, while inward‐looking CSR investments surprisingly bear no effects. Important implications for research, family firm leaders, and R&D managers are discussed.
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