Abstract
A pressing issue facing the US space program is the projected shortfall in the skilled aerospace workforce, as the number of students in space-related fields wanes. This has prompted many to emphasize the rhetoric of inspiration that prevailed during the Cold War, at the expense of concrete arguments for space that are thought to be lackluster and insufficient. This essay argues that the logic of inspiration fails to consider the changed context and attitudes of this younger public. Instead, such an approach proves counterproductive in attracting generations compelled by a host of ideas, some incompatible with the rhetoric of competition and prestige that prevailed before. Arguments that draw attention to the pragmatic elements of space, and that successfully align space with the notions that make sense now, may in turn prove to be the solution to draw the best and the brightest to the space program.
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