Abstract
ABSTRACT This project explores narratives of nonprofit wrongdoing through media coverage and organizational responses exhibited in four individual cases, representing four common types of nonprofit organizations and four distinct types of wrongdoing. Through a thematic analysis of over 450 texts, the findings from this study provide an initial examination of how nonprofit wrongdoing has been conceptualized and the discourses surrounding issues of trust, focusing on the emotional cost and fallout of nonprofit wrongdoing as a key component of broken trust.
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