Abstract
This paper aimed to identify the challenges and propose recommendations to manage sustainability of the airline industry in a pandemic. When the World Health Organization stated Covid-19 as pandemic on March 11, 2020, governments in all countries ordered lockdowns, imposed travel restrictions, and required quarantine of 14 days for visitors and citizens upon arrival at the airport. The airlines industry came to a standstill. As Covid-19 is a recent and evolving phenomenon, the methodology employs secondary research based on data from authoritative sources such as the World Health Organization, International Civil Aviation Organization (ICAO) and International Air Transport Association (IATA) to identify the challenges. Peer reviewed research on past pandemics, especially the Severe Acute Respiratory Syndrome (SARS) in 2002-2003 help formulate recommendations to manage sustainability. The challenges are financial crisis, travel restrictions and customer distrust. The recommendations are positioning customer safety first, customer engagement, pricing strategy and collaboration with government. Limitations of the research and future research suggestions are presented
Highlights
The World Health Organization (WHO, 2010) explains ―pandemic‖ asworldwide spread of a new disease.‘ (WHO, 2010)
On December 31 2019, China stated ―a cluster of cases of pneumonia‖ in Wuhan, city in Province of Hubei (WHO Timeline – Covid-19, 2020), and WHO tweeted on January 14, 2020 that ―preliminary investigations conducted by the Chinese authorities have found no clear evidence of human-to-human transmission of the novel #coronavirus (2019-nCoV) identified in #Wuhan, #China‖ (Givas, 2020)
On February 29, WHO advised against the application of travel or trade restrictions to countries experiencing Covid-19 outbreaks (Updated WHO recommendations for international traffic in relation to Covid-19 outbreak, 2020)
Summary
The World Health Organization (WHO, 2010) explains ―pandemic‖ asworldwide spread of a new disease.‘ (WHO, 2010). On February 29, WHO advised against the application of travel or trade restrictions to countries experiencing Covid-19 outbreaks (Updated WHO recommendations for international traffic in relation to Covid-19 outbreak, 2020). Several countries repatriated their personnel from China and banned travel or imposed travel restrictions (Yeung, 2020). With WHO‘s declaration of Covid-19 pandemic on March 12, governments around the world issued lockdowns and applied travel restrictions to foreign visitors and citizens from travelling abroad or interstate and some even monitored movement of people in the effort to stop the virus from spreading further (Yi, 2020; Kong, 2020; Salcedo, Yar & Cherelus, 2020). In April 2020, Global Web Index‘s survey among respondents aged to 64 in 17 countries found an increase in online shopping time led by China at 67% and New Zealand, last at 15% of respondents. Almost overnight air travel came to a halt and as the months dragged on, the sustainability of airlines became increasingly challenging
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Turkish Journal of Computer and Mathematics Education (TURCOMAT)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
