When Do Ethnic Communities Affect Foreign Location Choice? Dual Entry Strategies of Korean Banks in China

Abstract

Research shows that firms tend to expand into foreign locations with sizeable co-ethnic communities. Yet many cases exist in which the ethnic community influences the investment choice of the same firm in one location but not in another. We offer an institutional lens to explain this heterogeneity in location choice. Ethnic groups function like informal institutions that facilitate transactions between a foreign firm and customers, suppliers, and information providers through interpersonal exchange. Relying on ethnic communities to mediate transactions in foreign markets is valuable but limited by the relatively small scale of these communities. In contrast, relying on formal institutions allows firms to expand more broadly into the foreign market because the impersonal exchange inherent in formal governance is more scalable. This is manifested in ‘dual entry strategies’ by which ethnic communities have a significantly stronger influence on location choice in places with unreliable (weak and unstable) for...