Abstract

ABSTRACT When corporations, particularly those in the fossil fuel industry, profess to care about their audience, how should we analyze and evaluate this care? The common strategy by scholars and journalists is to debunk, or expose, fake or inauthentic messaging. In this essay, I argue that debunking prevents us from articulating the coordinates of care in environmental communication. I propose the adoption of a different critical stance toward corporate “green” communication, and offer some resources for achieving the objective of situating environmental communication as a care discipline.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call