«Wheel of life balance» as a tool for increasing self-awareness and human motivation in the context of current global trends

Abstract

The article examines the essence of the categories «life balance» and «wheel of life» in the tools of self-examination and self-awareness of those areas that can be improved to improve the quality of a person's life. The structure of the «Wheel of Life Balance» is shown, in particular the following sectors are highlighted: health and physical activity; relationships and family; finances; recreation, leisure; friends, environment; social projects; personal development; work, business. The main components that should be evaluated when conducting an audit in these sectors are presented. It is shown that the trends of world development and the priorities of modern man are: striving for a healthy lifestyle and active longevity; participation in environmental and social initiatives, volunteering; finding a balance between work and personal life; strengthening the role of Internet technologies, active use of social networks; focus on value-based business and referral marketing; personal development, branding, networking and communication skills; the desire to be part of the community, to be modern, to have an interesting environment, self-realization. It is shown that the «Wheel of Life Balance» fully corresponds with these trends. The examples prove that behavioral economics can be useful in the formation of an appropriate architecture of decisions, that is, the formation of a context or circumstances in which a person will gravitate towards decisions that are more rational from the point of view of the long-term perspective. Behavioral economics offers a toolkit of gentle nudges towards more rational human behavior, including in terms of preserving one's health, which leads, for example, to active longevity. A detailed analysis of the concepts of social activity, activism, and volunteerism is given, and emphasis is placed on the differences between these phenomena of social life. The importance of environmental initiatives, which are aimed at transforming the structure of consumption and, in general, the principles of functioning of certain industries or areas of activity, is shown. It has been demonstrated that business today and, in the future, must be based on values and be socially responsible.