Abstract
Wheat is the most widely produced and consumed cereal crop globally. It belongs to the large family of monocotyledonous flowering plants that is called staple crop as it is grown in great quantities and provide more food energy globally than many other type of crops. This paper is focused on the wheat industry of two countries that are in the top 5 producers globally. Competitive strength in growing wheat of Russia and the USA are discussed in this article. Russia and the USA not only produce enough wheat every year for local consumption but also supply a substantial share of world wheat trade. The massive area, favourable environmental and soil conditions, improved high-yielding varieties makes the USA and Russia two of the leading countries in producing wheat worldwide. Socio-cultural perspective is one of the most important factor influencing marketing decisions and strategic goals of countries entering foreign markets. Consequently, social and cultural factors are compared and contrasted, which are of high importance to success in business of Russia and the USA.
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