Abstract
The purpose of this study is to utilize economic and social development indicators to develop useful segments in the global market for wheat and value-added wheat exports. Developing segmented market profiles is necessary for marketing professionals to develop export market development strategies and apply them in appropriate locations. The techniques of factor and cluster analysis were applied to two different data sets, one for the wheat market and another for general agricultural imports. Complete data were obtained for 120 countries on 42 variables. The results revealed eight unique wheat export market clusters: high income developing countries, low income developing countries, trade based economies, middle income countries, Lesotho (unique by itself), high population wheat producers, inflationary economies and highly developed countries. There were no large differences, however, between the wheat export market clusters and those for general agricultural imports. Thus, the results may be generalized to other agricultural products with caution.
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