Abstract
Traditional market is a tool that becomes a benchmark in improving people's welfare. Community income also affects the level of purchases in traditional markets. Store image of traditional markets in generation Y is indispensable to assist local traders in determining their fate in the future. There are eight dimensions used to measure the store image of traditional markets in Bandung, amongst merchandise, sales personnel, store atmosphere, services, reputation, promotion, location, and facilities. Methods of collecting data are done through the distribution of questionnaires to generation Y who had visited the traditional market in the city of Bandung. From the distributed questionnaires, 389 questionnaires were obtained.
 Based on the results of data processing using the importance performance analysis, there are ten items whose performance can be maintained, three items become the top priority to be improved, eight items become the next priority, and the remaining two items can be reduced priority to repair. Based on the results of research, it is suggested for the manager of traditional markets in Bandung to focus on items that are in quadrant A. These items include circulation of movement in the market, market merchant services in the selection of merchandise, and parking facilities which found in Bandung traditional markets.
Highlights
Major cities in Indonesia that have begun to apply the concept of smart city are Surabaya, Denpasar, Bandung, Cimahi, Manado, Jakarta, and Yogyakarta
The concept of smart city can be a solution to this problem, through good governance to enhance traditional market image store in Y generation
Visitors rate that store image of traditional market in Bandung city is not yet perfect, because performance given by traditional market not yet fully in accordance with visitor expectation
Summary
Major cities in Indonesia that have begun to apply the concept of smart city are Surabaya, Denpasar, Bandung, Cimahi, Manado, Jakarta, and Yogyakarta. The concept of smart city can be a solution to this problem, through good governance to enhance traditional market image store in Y generation. The decline of visitors of traditional market in recent years is certainly not what the traditional market traders want It needs a variety of improvement efforts so that the number of visitors does not decrease, so that will impact the visitor satisfaction. Traditional market image store is considered important, to know the needs and wants of consumers regarding their views on traditional markets today, so as to increase purchase transactions in traditional markets by generation Y. In accordance with the existing problems, the research objectives to be achieved are: 1) To know the assessment of Y generation to store image of traditional market in Bandung; 2) Provide recommendations for traditional market in Bandung about the attributes that must be maintained, improved or reduced
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