Abstract
ABSTRACT Human decision-making is characterized by explicit (that is, controlled, self-reflective) beliefs as well as by implicit (that is, automatic, spontaneous) beliefs. Entrepreneurship research largely relies on explicit beliefs to explain entrepreneurial behavior, as it is harder to capture implicit beliefs with standard survey methods. This paper argues that integrating implicit beliefs—in combination with explicit beliefs—provides a more comprehensive picture of what individuals think about entrepreneurship and how they act as a result. A reaction-time tool, the Implicit Association Test, is used to measure two types of implicit beliefs (attitudes and self-concept), which play different roles for entrepreneurial behavior. Three studies provide evidence that implicit beliefs (a) affect explicit entrepreneurial attitudes and intentions, and (b) moderate whether these explicit beliefs translate into nascent entrepreneurial behavior. The implications for research and practice are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
