WHAT WE KNOW ABOUT THE EVOLUTION OF VACCINE PERCEPTION: STUDIES ON THE VACCINATION CONVERSATION IN CHILE

Abstract

The text presents the evolution of communication. It highlights how the printing press and later digital technologies have expanded our ability to select and share information. In particular, social media and mobile telephony have given us all a voice to reach massive audiences. The text also presents what you know thanks to a study conducted by the Social Listening Laboratory of the Catholic University for the Millennium Institute in Immunology and Immunotherapy, IMII. Thisstudy analyzed the discussion about vaccination on Twitter. The study identified four main categories of users: pro-vaccine, promoters, inhibitors, and anti-vaccine. Although the anti-vaccine group was small and had little impact, the inhibitors were more numerous and had a significant impact on the conversation. The study also found that the conversation about vaccination changed dramatically in 2022, with the anti-vaccine and inhibitor groups domi­nating the discussion. This was partly due to the decrease in participation from the pro-vaccine and promoter groups. The text concludes by underlining the importance of the challenge of engaging in dialogue with inhibitors and anti-vaccine groups and suggests that scientists and science students can play a leading role in this dialogue.