What Underlies the White American Public's Negative Attitudes Toward Japan's Domestic Market?

Abstract

Many have contended that the white American public's negative attitudes toward Japan's domestic market are caused by one or more of three categories: economic, ethnic, and cultural elements. To date, no study has examined the connections between these categories. A questionnaire survey was used to collect responses from 296 white college students. A multiple regression analysis found that only economic elements were responsible for the negative attitudes toward Japan's domestic market. Neither cultural nor ethnic elements were found responsible. However, the economic elements accounted for about 10% of the variance in negative attitudes, leaving the vast majority of the variance unexplained. These findings suggest that elements responsible for the white American public's negative attitudes toward Japan's domestic market are not as simple as previously assumed.