Abstract
Using a sample of 201 participants and a between-subjects design, the perceived professionalism—suitability, capability, ease to talk to and friendliness—of male and female dentists and lawyers in various attires was examined. Results showed an absolute preference for male dentists and lawyers in professional and formal attire, respectively. Male dentists and lawyers in professional and formal attire were further rated as more suitable, capable, easier to talk to, and friendlier than female professionals, and than those dressed in smart or casual attire. Results are discussed in terms of positive dental outcomes and legal representation. Limitations are considered.
Highlights
Does how you dress influence how you are perceived, evaluated, and communicated with in the workplace? Sociologists and psychologists have long recognized the influence of one’s appearance on important life experiences including interpersonal relationships and job-related successes (Bersheid & Gangestad, 1982; Gjerdingen & Simpson, 1989; Goffman, 1959; Rose, 1962)
The present study aimed to extend the findings of previous research by assessing the influence of attire on the perceived professionalism of dentists and lawyers—two professions that involve limited professional-client interface and professions in which first impressions have an enduring impact on personal outcomes
Results indicate that male and female participants did not significantly differ in their absolute preference, both showing a preference for the male dentist wearing the professional white coat: χ2 (7) = 6.74, p >
Summary
Does how you dress influence how you are perceived, evaluated, and communicated with in the workplace? Sociologists and psychologists have long recognized the influence of one’s appearance on important life experiences including interpersonal relationships and job-related successes (Bersheid & Gangestad, 1982; Gjerdingen & Simpson, 1989; Goffman, 1959; Rose, 1962). Findings revealed that patients had most confidence in doctors wearing the symbolic white coat, followed by doctors in a long-sleeved shirt, tie, and tailored trousers (male) or longsleeved shirt and knee-length skirt (female) This is likely due to patient exposure to this dress style. Other studies have shown a preference for formal dress (e.g., suit and tie for male physicians; blouse and skirt/tailored trousers for female physicians with minimum make-up and jewelry) rather than casual attire (e.g., jeans, t-shirt) (Gjerdingen et al, 1987; Gonzalez Del Rey & Paul, 1995; McKinstry & Wang, 1991; Swift, Zachariah, & Casy, 2000). Casual attire will be perceived as the most friendly and as easier to talk with for both professions while professional and formal apparel will be rated the least friendly and least easy to talk to for dentists and lawyers, respectively
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