Abstract
In commerce and industry economists are all agreed that practices not conducted on a sound basis financially can not last. Leaders in economics also think that the producer, wholesaler or jobber, and retailer are all absolutely necessary to make the wheels go round. In order to have a successful business one must have a good, product. It must be backed by a reliable guarantee. In addition it takes at least a moderate amount of intelligent advertising and an extra large dose of the most skillful salesmanship available in order to put any business over. The whole commercial world is sitting up nights trying to devise new and better ways of increasing distribution. Let us see how these ideas apply to our horse business. Are farmers making any money out of the horse business? Are they making any money at all out of any phase of farming? Most of them are not. The horse business is not .altogether to blame; such business methods as most farmers use would put commercial and industrial enterprises on the rocks of financial disaster.
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