What Should Automobile Businesses in Vietnam Care to Make Employee Creativity?

Abstract

This study was conducted to identify factors that automobile businesses in Vietnam should care to make their employees more creative. In order to accomplish the research objectives, qualitative and quantitative mixed research methods were used. Qualitative research aimed to adjust the scale of constructs to suit the Vietnamese market through discussions with 15 executives of car dealers in Vietnam. The result of the quality research was that there were 35 questions to measure 8 constructs in the model. A survey was then carried out with 315 employees working in the automobile businesses in Vietnam. Data collected was processed by SmartPLS software with Partial Least Squares Structural Equation Modeling (PLS-SEM). Research results showed that intrinsic motivation had the strongest influence on employee creativity than work engagement, goal clarity, self-efficacy, LMX exchange, creative self-efficacy, and process clarity. Besides, LMX exchange, intrinsic motivation, and self-efficacy also had indirect effect on employee creativity through work engagement. The administration implications from research results were that managers of automobile businesses in Vietnam could increase employee creativity by focusing on factors such as intrinsic motivation, work engagement, goal clarity, self-efficacy, LMX exchange, creative self-efficacy, and process clarity.KeywordsAutomobile businessesEmployee creativityVietnamWork engagement