What's on Tap? Comparison of Beer Served In London and Philadelphia

Abstract

This study provided empirical evidence to the cultural similarities and differences between craft beer served in London, UK and Philadelphia, Pennsylvania (US). The tourism industry has seen an enormous growth in travelers spending recreational time visiting breweries to learn about the history, the location, the process, and the ingredients that go into their drinks. Craft beer styles have emerged because of local water, history, technology, and culture. People sample local beers as an important aspect of their travels. This study recorded the number of tap lines, the style of beer, and the alcohol and bitterness measurements for every establishment within 3 miles of each city's center. Overall, every style of beer was lower in alcohol and less bitter in London than in Philadelphia with the exception of pale ales and lagers. Both locations had over 50 different beer styles available to customers but most commonly served the same beer styles, with IPA being the most prevalent. London served more pale ales and Philadelphia served more lagers, suggesting that despite the modern resurgence of craft beer, historical cultural traditions still influence customer preferences.