Abstract
Social media is fueling the increasing individualization of impact metrics. While democratizing for some, for others, the move reinforces privilege and exacerbates inequality.
Highlights
Like many scholars in business and society, research impact is a topic high on our personal and professional agendas
What do metrics and social media mean in the context of making an individual research impact and what might be the path forward?
Where once we largely evaluated scholarly performance according to the esteem of the publishers or journals we published with, we rely on a whole range of much more specific, and individualized, indicators of impact
Summary
Like many scholars in business and society, research impact is a topic high on our personal and professional agendas. Social media is a rich melting pot for personal anecdotes on both these fronts and a conduit for actively making and measuring our impact as business and society scholars. What do metrics and social media mean in the context of making an individual research impact and what might be the path forward?
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