What’s in a name? The art of movie titling

Abstract

Similarly to more conventional products, films have to be given names to make them more distinguishable and, very importantly, marketable. Film titles are the one means by which both producers and potential movie ticket buyers may refer to particular films. To make film titling as effective as possible, marketers do not choose random phrases but rather make sure to include informative and highly connotative words, combine them to form recognizable structures, and present them in intriguing and telling fonts. These measures are taken in order to provide the potential moviegoer with as much advance information as possible by linking the films in question to a certain genre through their titles. The article shows just how many cues may be detected in film titles as a means of effective film marketing to make the product more easily graspable and desirable.