Abstract
More than just arbitrary demarcations, names convey meaning, conjure images, contextualize places, connote affiliations, and capture the imaginations of those who encounter them. In higher education, the presence of names is inescapable. Entire schools and colleges have been named for benefactors; endowed professorships and student scholarships often bear the name of donors; and residence halls, student centers, wellness centers, theaters, and sports complexes present naming opportunities.
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