What really is turquoise? A note on the evolution of color terms.

Abstract

In order to distinguish between the relativistic and the universalistic sematics in color terms, formal models in the framework of fuzzy-set theory are developed. These models can be used to generate empirically testable hypotheses about response latencies and the distribution of color terms in the visual spectrum. In Experiment I subjects had to name 20 colors in the blue-green area of the spectrum and 20 in the yellow-red area. Although the relative frequency data did not favor either model, the decision time data favored a specific universalistic model. Experiment II was intended to clarify the behavioral effects of “basicality” by investigating the differences in color naming of users and non-users of derived color terms as “turquoise” and “orange”. For users frequency data as well as response latencies from the unrestricted color-naming task conformed well with the predictions derived from the specific universalistic model, whereas the data for the non-users fell in between this model and the MIN-rule model. These results can be accounted for by a continuous model for basicality with a basicality parameter ‘r’.