Abstract

AbstractThe present research focused on two primary goals: (a) identifying the content of sentiments about the Roma to which Hungarians are exposed during everyday family conversations, and (b) determining which types of everyday sentiments about the Roma most strongly predict Hungarian respondents’ anti‐Roma prejudice. Content analyzing open‐ended responses from a representative sample of Hungarians (N = 505), we found that more than 76% of the respondents reported being exposed to negative stereotypes about the Roma, 27% to threats posed by Roma, and 16% to overt dehumanization of Roma; additionally more than 20% reported hearing no positive sentiments about the Roma in everyday family conversations. We then examined which negative and positive sentiments most strongly predicted respondents’ anti‐Roma prejudice (using measures of social distance and modern racism). Higher social distance scores were predicted by a lack of positive sentiments, whereas lower social distance scores were most strongly predicted by unambiguously positive sentiments expressed during family conversations. Higher modern racism scores were further predicted by sentiments expressing dehumanization, threat, and violence against Roma. Together, these results attest to the extremity of anti‐Roma sentiments expressed regularly by Hungarians, and suggest how exposure to specific sentiments may foster anti‐Roma hostility. Moreover, these findings provide guidance regarding the specific negative anti‐Roma sentiments that should be combated to enhance the effectiveness of anti‐prejudice interventions.

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