Abstract
This study examined the motivations among journalism students in Serbia through a survey at four major journalism programs in the country. Both intrinsic and extrinsic motivations had a significant impact on willingness to work in journalism, with the moderating effect of work experience. The results are discussed in the context of the self-determination theory of motivations. The study contributes to the theoretical development of the motivational theory in journalism and expands it to a transitional region, in which professional journalists as well as journalism students are facing particular difficulties in fulfilling their duties.
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